ALDATERRA Projects

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Streets of… 7 cities in 7 minutes is an 8 years in the making video-sound installation produced by artist Alda Terracciano. The installation is composed of seven artworks, which immerse the audience in a virtual reality of the distinguishing sounds, images and smells of Naples, Shanghai, Mumbai, Tangier, Salvador, Lisbon and London.

The project has been designed to uncover the ancestral memory of three historical, intersecting journeys (the Indo-European migrations, the Silk Road, and the Transatlantic Slave Trade) as they unconsciously resurface in people’s everyday life across the globe, through sounds, movements, and common rituals. The seed inspiration comes from the artist’s long-term interest in, and research on, the British intercultural landscape and London in particular. As the most diverse city in Europe and as a crossroad of local and global cultural identities, London represents the pivot of a wheel whose rays reach out towards other places in the world in a cultural continuum.

With this in mind, the project aims to reach beyond London, using art to reconnect audiences with their cultural heritage, and stirring up their ancestral memories through a multi-layered sensory immersion in the streets of the place. By exploring and putting on display the cultural DNA of the seven cities one begins to recognize the interconnectedness of the cultures under observation and reassess the way in which these places are reflected in the streets of London. A series of events, called “Moments of Interaction” and “Moments of Reflection”, were delivered by the artist throughout the project development phase and its presentations to engage audiences with the artwork and solicit their creative feedback.

In the artist’s own words: “Art is something that happens in people’s minds. Therefore I conceived “Streets of… 7 cities in 7 minutes” as a space where the interaction between memory, human body and the urban environment should be freely re-interpreted according to people’s own personal narratives and stories.”

The complete installation opened in London at the Greenwich Peninsula Festival in July 2012 during the Olympic Games, was selected at the Urban Dialogues Festival, which took place at the Red Gallery in East London in November 2012, and exhibited together with extracts from the Living Archaeology of the Place at Rich Mix in January 2013.

For more information about forthcoming installations of the artworks, please visit Streets of… forthcoming events

Visitors’ feedback at Red Gallery

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