Multisensory immersive installation by Alda Terracciano including 2D and 3D prints, photographs, objects, smells, tastes, sounds, augmented reality software, and video recordings of Moroccan people’s memories. 2017.
Between May and December 2016, Alda Terracciano engaged 44 members of the Moroccan community in West London in a series of Memory Sessions to explore their living heritage and everyday life. The process led to the creation of Zelige Door on Golborne Road, an interactive installation including a map populated by physical objects related to various aspects of Moroccan culture, each requiring a different sense to be experienced. Augmented Reality (AR) technology is used to superimpose onto the objects pre-recorded video narratives of community participants living, working or visiting Golborne Road and olfactory displays to reproduce familiar smells, offering a unique experience of the road represented as a living archive of cultural memories of the place.
The project was produced by Aldaterra Projects in collaboration with Al-Hasaniya Moroccan Women’s Project, Making Communities Work and Grow, Politecnico di Milano, Queen Mary, University of London and Centre for Critical Heritage Studies. It represents a creative response to the increasing gentrification of Golborne Road, which is leading Moroccan families and businesses out of the borough with the risk of losing memory of their living heritage in the area. The idea behind the project was to directly involve communities as carriers of tacit intangible heritage, and frame a utopic space within the city.
